One of the most respected figures in social media has recorded a special video for the 12for12k Challenge. Jason Falls, director of social media for Louisville-based branding agency Doe-Anderson and co-founder of the Louisville Social Media Club, as well as owner of the widely-respected Social Media Explorer blog, offers his support for the challenge in his touching video.
Calling on the social media community, the message in the video complements the aim of the 12for12k Challenge perfectly – that a relatively small amount of people can make a huge impact in the lives of millions through the power of social media. On behalf of everyone involved with the 12for12k Challenge, I want to say thank you to Jason for his support and I’m delighted to have him on board.
Enjoy the video.
To learn about the first charity to be supported, as well as make a donation, please visit here.








[...] to ask if they’d help promote to their followers on Twitter. Or write a short blog post. Or record a video message for us, much like Jason Falls did. So far, everyone we spoke to has been brilliant – if they can’t [...]