August has been a month of change for 12for12k, and I’m  delighted to be able to share that with you.

As you might notice, the site has undergone a little bit of a revamp. Gone is the old blog design, in is the new, more visual look. I  deliberately wanted to go with a more pictorial approach – after all, what tells a story better than a picture?

So, when you first visit the site, you’ll now see a (hopefully)  more aesthetic look and feel (and my sincere thanks to Darin Berntson for the visual help).

This continues with the different pages and sub-page links. On the homepage, for instance, you can go directly to our blog for the latest news; find out more about the charities we’re supporting; and find out how you can get involved with 12for12k, all via tabs underneath our homepage main images.

Speaking of the main images, you’ll notice each has a powerful message attached to each one. The mantra, if you like, behind 12for12k has always been to effect long-term change for as many causes and people as possible. Our images, and the tagline to the top right of the home page – “Hope, Change, Belief – changing the world through social media” – is our reason for being here in the first place.

I’ve also updated the Newsroom, which is co-sponsored by Marketwire and Rachel Kay Public Relations (RKPR). Again, this is tied into the more visual approach, and will let you see the latest news, media features, events and more.

Our Blogger Resource Center has also been updated with an FAQ section, courtesy of 12for12k’s blogger outreach partner, Sarah Robinson. Sarah will be looking after all of 12for12k’s blogging support as well as helping with any queries from either bloggers wishing to partner us, or existing blog partners.

On the charity front, since August was a regrouping month, if you like, I’m looking at different ideas to involve the 12th charity. Due to a special collaboration with the awesome Epic Change team for November, it may be that we support two charities that month. However, this is just tentative and if you have any suggestions, I’m always open to hear – after all, this is as much your project as it is 12for12k’s.

Next month sees us supporting the incredible Doctors Without Borders in partnership with the Global Patriot project, and the next couple of days will see more information released. This includes multinational live events, with San Diego enjoying a great live concert on September 3, details of which can be found on our events page.

So, some new stuff, some old stuff, some planned stuff – but still the same ideals that together, we can all make a difference. Feel free to look around, check out the changes, and let me know what you think.

Thank you so much for being with us so far – this really is just the beginning, and on behalf of the whole 12for12k team, here’s to an amazing end to 2009 and into 2010 and beyond.

Danny Brown
Founder, 12for12k.

photo credit: johnscotthaydon