12for12k is the combination of social media awareness and fund-raising that aims to change the lives of millions worldwide.

How will we do this? By using the power and outreach of social media to spread the word. From Twitter to Facebook, blogs to social media newsrooms and more, 12for12k will be helping our supported charities connect with as wide an audience as possible.

This social media-led outreach has resulted in 12for12k raising more than $100,000 since its inception in December 2008.

To ensure as much help continues to go to those who need it the most, all the partners in 12for12k are offering their time and services for free. Additionally, every charity chosen should fall within a certain criteria:

• Financial records available on request.

• Registered 501-c (3) charity or equivalent worldwide organization (all donations tax deductible).

• Paypal or credit card donation system (for user-friendliness).

All donations (either by Paypal or credit card) are made through ChipIn, a secure payment gateway that is tied directly to each charity’s bank account (12for12k does not process any donations). A tax receipt is then issued by the charity.

If you know of a charity that could benefit from 12for12k’s support and it meets our criteria, please feel free to contact us with your suggestion.