Following chats between 12for12k’s PR partner Rachel Kay and LAUNCH GUM’s co-founder Justin J. Waxman, LAUNCH GUM made the incredibly kind offer of the donations from sales.

Not only will 12for12k’s June charity benefit from 10% of all sales – for every purchase of $60 or more, LAUNCH GUM will donate 20% of the sale.

LAUNCH GUM is a chewing gum crafted from energy drink ingredients, namely CAFFEINE, TAURINE and B-VITAMINS. The product is packaged in a re-sealable, reusable, miniature energy drink container.

1 Can of LAUNCH GUM packs the energy equivalent of 7 leading energy drinks. Best of all, LAUNCH tastes great, is sugar free and has only 2 calories per piece. LAUNCH is the sensible alternative to sugar, calorie and liquid laden, energy beverages. LAUNCH GUM is currently available in two great tasting chewing gum flavours: spearmint and peppermint.

LAUNCH’s proprietary slow release formula will give you an even lift, without the jitters and crash.

I’m incredibly grateful to Justin and LAUNCH GUM for their support, it’s truly appreciated, and thanks to Rachel for her help in setting it up.

To find out about LAUNCH GUM’s products, visit their online store.

No child should ever die from a preventable cause.

Every day 25,000 do.

12for12k is partnering with UNICEF to change this.

Having what it takes, doing whatever it takes—this is the essence of UNICEF, the organization that has saved more children’s lives than any other humanitarian organization in the world.

UNICEF’s accomplishments are the result of more than 60 years of on-the ground work all around the world, led by experts from a range of disciplines, who have unparalleled influence at the highest levels of government, and the courage, resolve and commitment to get the job done.

More children are alive today because of UNICEF. And yet, impressive as these results are, we have a higher obligation.

UNICEF’s unmatched reach, expertise, access and influence, innovation, efficiency and resolve mandate that we do whatever it takes to put an end to the unnecessary deaths of 25,000 children who die every day from preventable causes. This is where the Believe in Zero campaign aims to make the difference.

That even one child dies from a preventable cause is completely unacceptable—especially when simple, basic and affordable interventions exist to save lives.

What your money can buy:

Water is life. Yet one billion people do not have access to safe water, and 2.6 billion people live without proper sanitation. Water-borne illness is the second highest cause of childhood death in the world. When water is unsafe and sanitation non-existent, water can kill.

$10 can provide 400 children with enough clean drinking water for one day.

Malnutrition plays a role in the majority of the deaths of children under five. Malnourished children are too weak to fight off illness, and they often become physically and mentally stunted. And malnutrition keeps children trapped in the cycle of poverty.

$20 can provide one carton of high energy/protein biscuits containing minerals and vitamins, developed for malnourished children during emergencies.

Every child has the right to an education. Education transforms lives and breaks the cycle of poverty that so many children are caught in. And an educated child will make sure her own children receive an education.

$20 can provide 50 notebooks and pencils to children in schools.

Today, UNICEF provides vaccines to 40 percent of the world’s children and helps saves two million lives a year. But thousands of children still die needlessly every day from diseases like measles, which kills more than 600 children every day. 

$40 provides measles vaccines for 150 children.

As you can see, it takes just a little to make a huge difference to so many.

We hope you join 12for12k in supporting UNICEF this month and help realize the dream of turning 25,000 unnecessary child deaths into zero.

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