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The 12for12k Challenge Video

12for12k — Sat, 07 Feb 2009 02:20:29 +0000

After a lot of hard work behind the scenes over the past 6-8 weeks, I’m delighted to unveil the official 12for12k Challenge promotional video.

My sincere thanks to our creative partners Susan Murphy and Cheryl Gain for bringing together the collection of images and videos into what you see here; Rob Lane and his incredibly talented team at Overlay.tv for their post-production work; Jack in the Pulpit for allowing us to use their song for our theme; and last, but by no means least, you guys for sending us your own video clips of support.

We’ll be releasing slightly different versions of the video throughout the year to make sure we include everyone that’s been involved – you can see who they are here. In the meantime, please share with your friends; tweet and re-tweet it on Twitter; have it on your blog; have it on your Facebook profile; and let’s get the video out to as many people as possible and spread the word about what we’re all trying to achieve.

For now, enjoy the video.

Jason Falls Backs 12for12k

12for12k — Sun, 11 Jan 2009 23:49:51 +0000

One of the most respected figures in social media has recorded a special video for the 12for12k Challenge. Jason Falls, director of social media for Louisville-based branding agency Doe-Anderson and co-founder of the Louisville Social Media Club, as well as owner of the widely-respected Social Media Explorer blog, offers his support for the challenge in his touching video.

Calling on the social media community, the message in the video complements the aim of the 12for12k Challenge perfectly – that a relatively small amount of people can make a huge impact in the lives of millions through the power of social media. On behalf of everyone involved with the 12for12k Challenge, I want to say thank you to Jason for his support and I’m delighted to have him on board.

Enjoy the video.

To learn about the first charity to be supported, as well as make a donation, please visit here.

Get Involved in the 12for12k Video

12for12k — Sun, 21 Dec 2008 21:31:24 +0000

As mentioned previously, file sharing site drop.io has generously offered the 12for12k Challenge a premium 5GB account free of charge. The reason we were looking for a file sharing partner is simple – we want you to be involved with the 12for12k Challenge as much as possible. And that includes the official promo video.

Currently being worked on by Susan Murphy, Cheryl Gain and Kathryn Jennex, the video will accompany the challenge with a powerful visual message and I’m excited to see what the girls come up with. Now we want your help!

Simply record a video message of yourself saying any of the following words – “12 for 12″, “Join us”, “12″ or “I’m in”. If you really want to personalize it a little, have the 12for12k logo displayed somewhere – on your computer screen, on your phone, printed off and in your hand – anywhere. You can see some examples from us on the 12for12k drop.io page now.

Once you’ve recorded your message, save it into either an .avi or Quicktime format and upload it to the 12for12k drop.io page (all videos should be under 100MB). When it’s been uploaded, leave your details in the comment box for your video so we know who you are – name, where you live and Twitter username (if you have one). And that’s it!

Our creative team will sift through the videos and choose a selection of clips to use. Don’t worry if you’re not in the first video – we’re planning on releasing seasonal updates throughout the year, so we will definitely try and involve everyone at some stage!

The 12for12k Challenge wouldn’t be possible without your support – this is our way of saying thank you. Looking forward to seeing your videos!